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Trial->Paid conversion tracking with GTM

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* Added trial to paid conversion tracking with GTM
* Removed WHMCS roundtrip from Showbuilder
* Moved all Analytics code into common/GoogleAnalytics.php
* Added a new Thank You page after plan changes to capture conversions
* Added a ConversionTracking plugin to facilitate that
* Also backported some minor staticBaseDir compatibility changes
* Fixed a logic error in creating the baseDir
This commit is contained in:
Albert Santoni 2015-03-24 10:11:25 -04:00
parent 7b9efb988f
commit 3d03f837d2
11 changed files with 222 additions and 102 deletions
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90
airtime_mvc/application/common/GoogleAnalytics.php Normal file
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<?php
class Application_Common_GoogleAnalytics
{
/** Returns a string containing the JavaScript code to pass some billing account info
* into Google Tag Manager / Google Analytics, so we can track things like the plan type.
*/
public static function generateGoogleTagManagerDataLayerJavaScript()
{
$code = "";
try {
$clientId = Application_Model_Preference::GetClientId();
$plan = Application_Model_Preference::GetPlanLevel();
$isTrial = ($plan == "trial");
//Figure out how long the customer has been around using a mega hack.
//(I'm avoiding another round trip to WHMCS for now...)
//We calculate it based on the trial end date...
$trialEndDateStr = Application_Model_Preference::GetTrialEndingDate();
if ($trialEndDateStr == '') {
$accountDuration = 0;
} else {
$today = new DateTime();
$trialEndDate = new DateTime($trialEndDateStr);
$trialDuration = new DateInterval("P30D"); //30 day trial duration
$accountCreationDate = $trialEndDate->sub($trialDuration);
$interval = $today->diff($accountCreationDate);
$accountDuration = $interval->days;
}
$code = "$( document ).ready(function() {
dataLayer.push({
'UserID': '" . $clientId . "',
'Customer': 'Customer',
'PlanType': '" . $plan . "',
'Trial': '" . $isTrial . "',
'AccountDuration': '" . strval($accountDuration) . "'
});
});";
//No longer sending these variables because we used to make a query to WHMCS
//to fetch them, which was slow.
// 'ZipCode': '" . $postcode . "',
// 'Country': '" . $country . "',
} catch (Exception $e) {
Logging::error($e);
return "";
}
return $code;
}
/** Generate the JavaScript snippet that logs a trial to paid conversion */
public static function generateConversionTrackingJavaScript()
{
$newPlan = Application_Model_Preference::GetPlanLevel();
$oldPlan = Application_Model_Preference::GetOldPlanLevel();
$code = "dataLayer.push({'event': 'Conversion',
'Conversion': 'Trial to Paid',
'Old Plan' : '$oldPlan',
'New Plan' : '$newPlan'});";
return $code;
}
/** Return true if the user used to be on a trial plan and was just converted to a paid plan. */
public static function didPaidConversionOccur($request)
{
$userInfo = Zend_Auth::getInstance()->getStorage()->read();
if ($userInfo) {
$user = new Application_Model_User($userInfo->id);
} else {
return;
}
$oldPlan = Application_Model_Preference::GetOldPlanLevel();
if ($user->isSuperAdmin() && $request->getControllerKey() !== "thank-you")
{
//Only tracking trial->paid conversions for now.
if ($oldPlan == "trial")
{
return true;
}
}
return false;
}
}