diff --git a/airtime_mvc/application/controllers/ApiController.php b/airtime_mvc/application/controllers/ApiController.php
index 4001f7d50..6448342ae 100644
--- a/airtime_mvc/application/controllers/ApiController.php
+++ b/airtime_mvc/application/controllers/ApiController.php
@@ -768,7 +768,7 @@ class ApiController extends Zend_Controller_Action
 
                 //File is not in database anymore.
                 if (is_null($file)) {
-                    $return_hash['error'] = _("File does not exist in Airtime.");
+                    $return_hash['error'] = sprintf(_("File does not exist in %s"), PRODUCT_NAME);
                 }
                 //Updating a metadata change.
                 else {
@@ -788,7 +788,7 @@ class ApiController extends Zend_Controller_Action
                     $md['MDATA_KEY_ORIGINAL_PATH'], $con);
 
                 if (is_null($file)) {
-                    $return_hash['error'] = _('File does not exist in Airtime');
+                    $return_hash['error'] = sprintf(_('File does not exist in %s'), PRODUCT_NAME);
                 } else {
                     $filepath = $md['MDATA_KEY_FILEPATH'];
                     //$filepath = str_replace("\\", "", $filepath);
@@ -800,7 +800,7 @@ class ApiController extends Zend_Controller_Action
                 $file = Application_Model_StoredFile::RecallByFilepath($filepath, $con);
 
                 if (is_null($file)) {
-                    $return_hash['error'] = _("File doesn't exist in Airtime.");
+                    $return_hash['error'] = sprintf(_('File does not exist in %s'), PRODUCT_NAME);
                     Logging::warn("Attempt to delete file that doesn't exist.
                         Path: '$filepath'");
                 } else {
diff --git a/airtime_mvc/application/forms/AddShowLiveStream.php b/airtime_mvc/application/forms/AddShowLiveStream.php
index 65e2a19d3..923c6993d 100644
--- a/airtime_mvc/application/forms/AddShowLiveStream.php
+++ b/airtime_mvc/application/forms/AddShowLiveStream.php
@@ -7,7 +7,7 @@ class Application_Form_AddShowLiveStream extends Zend_Form_SubForm
     public function init()
     {
         $cb_airtime_auth = new Zend_Form_Element_Checkbox("cb_airtime_auth");
-        $cb_airtime_auth->setLabel(_("Use Airtime Authentication:"))
+        $cb_airtime_auth->setLabel(sprintf(_("Use %s Authentication:"), PRODUCT_NAME))
                           ->setRequired(false)
                           ->setDecorators(array('ViewHelper'));
         $this->addElement($cb_airtime_auth);
diff --git a/airtime_mvc/application/forms/RegisterAirtime.php b/airtime_mvc/application/forms/RegisterAirtime.php
index 2da7083c8..1fcafc840 100644
--- a/airtime_mvc/application/forms/RegisterAirtime.php
+++ b/airtime_mvc/application/forms/RegisterAirtime.php
@@ -123,7 +123,7 @@ class Application_Form_RegisterAirtime extends Zend_Form
 
         // checkbox for publicise
         $checkboxPublicise = new Zend_Form_Element_Checkbox("Publicise");
-        $checkboxPublicise->setLabel(_('Promote my station on Sourcefabric.org'))
+        $checkboxPublicise->setLabel(sprintf(_('Promote my station on %s'), COMPANY_SITE))
                           ->setRequired(false)
                           ->setDecorators(array('ViewHelper'))
                           ->setValue(Application_Model_Preference::GetPublicise());
@@ -143,11 +143,14 @@ class Application_Form_RegisterAirtime extends Zend_Form
             )
         ));
 
+        $privacyPolicyAnchorOpen = "<a id='link_to_privacy' href='" . PRIVACY_POLICY_URL
+            . "' onclick='window.open(this.href); return false;'>";
         // checkbox for privacy policy
         $checkboxPrivacy = new Zend_Form_Element_Checkbox("Privacy");
         $checkboxPrivacy->setLabel(
-            sprintf(_("By checking this box, I agree to Sourcefabric's %sprivacy policy%s."),
-                "<a id='link_to_privacy' href='http://www.sourcefabric.org/en/about/policy/' onclick='window.open(this.href); return false;'>",
+            sprintf(_('By checking this box, I agree to %s\'s %sprivacy policy%s.'),
+                COMPANY_NAME,
+                $privacyPolicyAnchorOpen,
                 "</a>"))
             ->setDecorators(array('ViewHelper'));
         $this->addElement($checkboxPrivacy);
diff --git a/airtime_mvc/application/forms/SupportSettings.php b/airtime_mvc/application/forms/SupportSettings.php
index 7ce63bcf0..87e5588de 100644
--- a/airtime_mvc/application/forms/SupportSettings.php
+++ b/airtime_mvc/application/forms/SupportSettings.php
@@ -119,7 +119,7 @@ class Application_Form_SupportSettings extends Zend_Form
 
             // checkbox for publicise
             $checkboxPublicise = new Zend_Form_Element_Checkbox("Publicise");
-            $checkboxPublicise->setLabel(_('Promote my station on Sourcefabric.org'))
+            $checkboxPublicise->setLabel(sprintf(_('Promote my station on %s'), COMPANY_SITE))
                               ->setRequired(false)
                               ->setDecorators(array('ViewHelper'))
                               ->setValue(Application_Model_Preference::GetPublicise());
@@ -142,11 +142,14 @@ class Application_Form_SupportSettings extends Zend_Form
                 )
             ));
 
+            $privacyPolicyAnchorOpen = "<a id='link_to_privacy' href='" . PRIVACY_POLICY_URL 
+                . "' onclick='window.open(this.href); return false;'>";
             // checkbox for privacy policy
             $checkboxPrivacy = new Zend_Form_Element_Checkbox("Privacy");
             $checkboxPrivacy->setLabel(
-                sprintf(_("By checking this box, I agree to Sourcefabric's %sprivacy policy%s."),
-                    "<a id='link_to_privacy' href='http://www.sourcefabric.org/en/about/policy/' onclick='window.open(this.href); return false;'>",
+                sprintf(_('By checking this box, I agree to %s\'s %sprivacy policy%s.'),
+                    COMPANY_NAME,
+                    $privacyPolicyAnchorOpen,
                     "</a>"))
                 ->setDecorators(array('ViewHelper'));
             $this->addElement($checkboxPrivacy);
diff --git a/airtime_mvc/application/layouts/scripts/login.phtml b/airtime_mvc/application/layouts/scripts/login.phtml
index aa4030390..6a9879673 100644
--- a/airtime_mvc/application/layouts/scripts/login.phtml
+++ b/airtime_mvc/application/layouts/scripts/login.phtml
@@ -1,11 +1,11 @@
 <?php echo $this->doctype() ?>
 <html xmlns="http://www.w3.org/1999/xhtml">
 <head>
-	<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
-	<?php echo $this->headTitle() ?>
-	<?php echo $this->headLink() ?>
-	<?php echo $this->headScript() ?>
-	<?php echo isset($this->google_analytics)?$this->google_analytics:"" ?>
+    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
+    <?php echo $this->headTitle() ?>
+    <?php echo $this->headLink() ?>
+    <?php echo $this->headScript() ?>
+    <?php echo isset($this->google_analytics)?$this->google_analytics:"" ?>
 </head>
 <body>
 
@@ -13,9 +13,20 @@
         <?php echo $this->layout()->content ?>
     </div>
     <div class="footer">
-      <?php echo sprintf(_("Airtime copyright &copy; Sourcefabric z.ú. All rights reserved.%s"
-      ."Maintained and distributed under the GNU GPL v.3 by %sSourcefabric z.ú.%s"),
-      "<br>", "<a href='http://www.sourcefabric.org'>" ,"</a>");?> 
+        <?php 
+            $company = COMPANY_NAME . " " . COMPANY_SUFFIX;
+            $licenseSiteAnchor = "<a href='" . LICENSE_URL . "'>" 
+                                  . LICENSE_VERSION 
+                              . "</a>";
+            $companySiteAnchor = "<a href='" . COMPANY_SITE_URL . "'>"
+                                  . $company
+                                . "</a>";
+            echo sprintf(_('%1$s copyright &copy; %2$s All rights reserved.%3$s'
+                . 'Maintained and distributed under the %4$s by %5$s'), 
+            PRODUCT_NAME, $company, "<br>",
+            $licenseSiteAnchor,
+            $companySiteAnchor);
+        ?> 
     </div>
  
 </body>
diff --git a/airtime_mvc/application/models/Auth.php b/airtime_mvc/application/models/Auth.php
index fd39e0407..34e36bbe4 100644
--- a/airtime_mvc/application/models/Auth.php
+++ b/airtime_mvc/application/models/Auth.php
@@ -33,7 +33,8 @@ class Application_Model_Auth
         $message = sprintf(_("Hi %s, \n\nClick this link to reset your password: "), $user->getDbLogin());
         $message .= "{$e_link_protocol}://{$e_link_base}:{$e_link_port}{$e_link_path}";
 
-        $success = Application_Model_Email::send(_('Airtime Password Reset'), $message, $user->getDbEmail());
+        $str = sprintf(_('%s Password Reset'), PRODUCT_NAME);
+        $success = Application_Model_Email::send($str, $message, $user->getDbEmail());
 
         return $success;
     }
diff --git a/airtime_mvc/application/views/scripts/dashboard/about.phtml b/airtime_mvc/application/views/scripts/dashboard/about.phtml
index f2ccfa02d..98e93e724 100644
--- a/airtime_mvc/application/views/scripts/dashboard/about.phtml
+++ b/airtime_mvc/application/views/scripts/dashboard/about.phtml
@@ -2,19 +2,25 @@
     <h2><?php echo _("About") ?></h2>
 <p>
 <?php 
-echo sprintf(_("%sAirtime%s %s, the open radio software for scheduling and remote station management. %s"),
-    "<a href='http://airtime.sourcefabric.org' target='_blank'>",
-    "</a>",
-     $this->airtime_version,
-    "<br />")
+
+$productSiteAnchor = "<a href='" . PRODUCT_SITE_URL . "' target='_blank'>"
+                        . PRODUCT_NAME
+                    . "</a>";
+echo sprintf(_('%1$s %2$s, the open radio software for scheduling and remote station management.'),
+    $productSiteAnchor,
+    $this->airtime_version)
 ?>
-<br>© 2013 
+<br />
+<br />© 2013 
 <?php 
-echo sprintf(_("%sSourcefabric%s z.ú Airtime is distributed under the %sGNU GPL v.3%s"),
-    "<a href='http://www.sourcefabric.org' target='_blank'>",
-    "</a>",
-    "<a href='http://www.gnu.org/licenses/gpl-3.0-standalone.html' target='_blank'>",
-    "</a>")
+$companySiteAnchor = "<a href='" . COMPANY_SITE_URL . "' target='_blank'>"
+                        . COMPANY_NAME . " " . COMPANY_SUFFIX
+                    . "</a>";
+$licenseAnchor = "<a href='" . LICENSE_URL . "' target='_blank'>"
+                    . LICENSE_VERSION
+                . "</a>";
+echo sprintf(_('%1$s %2$s is distributed under the %3$s'),
+    $companySiteAnchor, PRODUCT_NAME, $licenseAnchor)
 ?>
 </p>
 </div>
diff --git a/airtime_mvc/application/views/scripts/dashboard/help.phtml b/airtime_mvc/application/views/scripts/dashboard/help.phtml
index 66857c7cd..7b4b9f5c8 100644
--- a/airtime_mvc/application/views/scripts/dashboard/help.phtml
+++ b/airtime_mvc/application/views/scripts/dashboard/help.phtml
@@ -1,7 +1,7 @@
 <div class="gray-logo"></div>
 <div class="text-content">
-  <h2><?php echo _("Welcome to Airtime!") ?></h2>
-<p><?php echo _("Here's how you can get started using Airtime to automate your broadcasts: ")?></p>
+  <h2><?php echo sprintf(_("Welcome to %s!"), PRODUCT_NAME) ?></h2>
+<p><?php echo sprintf(_("Here's how you can get started using %s to automate your broadcasts: "), PRODUCT_NAME)?></p>
 
 <ol>
     <li><?php echo _("Begin by adding your files to the library using the 'Add Media' menu button. You can drag and drop your files to this window too.")?></li>
@@ -10,8 +10,12 @@
     <li><?php echo _("Select your media from the left pane and drag them to your show in the right pane."); ?></li>
 </ol>
 <p><strong><?php echo _("Then you're good to go!")?></strong><br />
-<?php echo sprintf(_("For more detailed help, read the %suser manual%s."),
-    "<a href='http://www.sourcefabric.org/en/airtime/manuals/' target='_blank'>",
-    "</a>") ?></p>
+<?php 
+$userManualAnchorOpen = "<a href='" . USER_MANUAL_URL . "' target='_blank'>";
+echo sprintf(_("For more detailed help, read the %suser manual%s."),
+    $userManualAnchorOpen, "</a>") 
+
+?>
+</p>
 </div>
 
diff --git a/airtime_mvc/application/views/scripts/form/preferences_watched_dirs.phtml b/airtime_mvc/application/views/scripts/form/preferences_watched_dirs.phtml
index c44dcae4c..37dba574d 100644
--- a/airtime_mvc/application/views/scripts/form/preferences_watched_dirs.phtml
+++ b/airtime_mvc/application/views/scripts/form/preferences_watched_dirs.phtml
@@ -40,9 +40,8 @@
             <?php foreach($watched_dirs as $watched_dir): ?>
                 <dd class="block-display selected-item">
                     <?php echo ($watched_dir->getExistsFlag())?"":"<span class='ui-icon-alert'><img src='/css/images/warning-icon.png'></span>"?><span id="folderPath" style="display:block; width:350px"><?php echo htmlspecialchars($watched_dir->getDirectory());?></span></span>
-                    <span title="<?php echo _("Rescan watched directory (This is useful if it is network mount and may be out of sync with Airtime)")?>" class="ui-icon ui-icon-refresh"></span>
+                    <span title="<?php echo sprintf(_("Rescan watched directory (This is useful if it is network mount and may be out of sync with %s)"), PRODUCT_NAME)?>" class="ui-icon ui-icon-refresh"></span>
                     <span title="<?php echo _("Remove watched directory")?>" class="ui-icon ui-icon-close"></span>
-                    
                 </dd>
             <?php endforeach; ?>
         <?php else: ?>
diff --git a/airtime_mvc/application/views/scripts/form/register-dialog.phtml b/airtime_mvc/application/views/scripts/form/register-dialog.phtml
index 6f00586e6..999eb045d 100644
--- a/airtime_mvc/application/views/scripts/form/register-dialog.phtml
+++ b/airtime_mvc/application/views/scripts/form/register-dialog.phtml
@@ -3,10 +3,10 @@
         <fieldset>
             <dl class="zend_form">
                <dt class="block-display info-text">
-                    <?php echo sprintf(_("Help Airtime improve by letting us know how you are using it. This info "
-                    ."will be collected regularly in order to enhance your user experience.%s"
-                    ."Click 'Yes, help Airtime' and we'll make sure the features you use are "
-                    ."constantly improving."), "<br /><br />") ?>
+                    <?php echo sprintf(_('Help %1$s improve by letting us know how you are using it. This info '
+                    .'will be collected regularly in order to enhance your user experience.%2$s'
+                    .'Click \'Yes, help %1$s\' and we\'ll make sure the features you use are '
+                    .'constantly improving.'), PRODUCT_NAME, "<br /><br />") ?>
                 </dt>
                 <dd id="SupportFeedback-element" class="block-display">
                     <label class="optional" for="SupportFeedback">
@@ -22,10 +22,12 @@
                     <?php endif; ?>
                 </dd>
                 <dt class="block-display info-text">
-                    <?php echo sprintf(_("Click the box below to advertise your station on %sSourcefabric.org%s."
-                        ." In order to promote your station, 'Send support feedback' must be enabled. This data will be collected in addition to the support feedback."),
-                        "<a id='link_to_whos_using' href='http://sourcefabric.org/en/airtime/whosusing' onclick='window.open(this.href); return false'>",
-                        "</a>")?>
+                    <?php 
+                        $whosUsingAnchor = "<a id='link_to_whos_using' href='" . WHOS_USING_URL . "' onclick='window.open(this.href); return false'>"
+                                            . COMPANY_SITE
+                                        . "</a>";
+                        echo sprintf(_("Click the box below to promote your station on %s."), $whosUsingAnchor)
+                    ?>
                 </dt>
                 <dd id="publicize-element" class="block-display">
                     <label class="optional" for="Publicise">
@@ -175,7 +177,7 @@
                         <?php echo $this->element->getElement('Privacy')->getLabel() ?>
                     </label>
                 <?php }else{?>
-                    <a id="link_to_terms_and_condition" href="http://www.sourcefabric.org/en/about/policy/" onclick="window.open(this.href); return false;"><?php echo _("Terms and Conditions") ?></a>
+                    <a id="link_to_terms_and_condition" href="<?php echo TERMS_AND_CONDITIONS_URL ?>" onclick="window.open(this.href); return false;"><?php echo _("Terms and Conditions") ?></a>
                 <?php }?>
             </div>
     </form>
diff --git a/airtime_mvc/application/views/scripts/form/support-setting.phtml b/airtime_mvc/application/views/scripts/form/support-setting.phtml
index 4932cf3f9..b23925d70 100644
--- a/airtime_mvc/application/views/scripts/form/support-setting.phtml
+++ b/airtime_mvc/application/views/scripts/form/support-setting.phtml
@@ -2,9 +2,10 @@
     <dl class="zend_form">
         <dd id="SupportFeedback-element" style="width:90%;">
             <div class="info-text">
-               <?php echo sprintf(_("Help Airtime improve by letting Sourcefabric know how you are using it. This information"
+               <?php echo sprintf(_("Help %s improve by letting %s know how you are using it. This information"
                 ." will be collected regularly in order to enhance your user experience.%s"
-                ."Click the 'Send support feedback' box and we'll make sure the features you use are constantly improving."), "<br />")?>
+                ."Click the 'Send support feedback' box and we'll make sure the features you use are constantly improving."), 
+                       PRODUCT_NAME, COMPANY_NAME, "<br />")?>
             </div>
             <label class="optional" for="SupportFeedback">
                 <?php echo $this->element->getElement('SupportFeedback') ?>
@@ -20,9 +21,13 @@
         </dd>
         <dd id="publicize-element" style="width:90%;">
             <div class="info-text">
-                <?php echo sprintf(_("Click the box below to promote your station on %sSourcefabric.org%s."), 
-                    "<a id='link_to_whos_using' href='http://www.sourcefabric.org/en/airtime/whosusing/' onclick='window.open(this.href); return false'>",
-                    "</a>")?>
+                <?php 
+                
+                $whosUsingAnchor = "<a id='link_to_whos_using' href='" . WHOS_USING_URL . "' onclick='window.open(this.href); return false'>"
+                                    . COMPANY_SITE
+                                . "</a>";
+                echo sprintf(_("Click the box below to promote your station on %s."), $whosUsingAnchor)
+                ?>
             </div>
             <label class="optional" for="Publicise">
                 <?php echo $this->element->getElement('Publicise') ?>
@@ -183,7 +188,7 @@
                 </ul>
             <?php endif; ?>
         <?php }else{?>
-            <a id="link_to_terms_and_condition" href="http://www.sourcefabric.org/en/about/policy/" onclick="window.open(this.href); return false;"><?php echo _("Sourcefabric Privacy Policy") ?></a>
+            <a id="link_to_terms_and_condition" href="<?php echo PRIVACY_POLICY_URL ?>" onclick="window.open(this.href); return false;"><?php echo _("Sourcefabric Privacy Policy") ?></a>
         <?php }?>
     </div>
 </fieldset>
diff --git a/airtime_mvc/application/views/scripts/login/index.phtml b/airtime_mvc/application/views/scripts/login/index.phtml
index 178aca493..0ba4d7e0a 100644
--- a/airtime_mvc/application/views/scripts/login/index.phtml
+++ b/airtime_mvc/application/views/scripts/login/index.phtml
@@ -4,7 +4,7 @@
     <div id="login" class="login-content clearfix">
         <?php if(isset($this->demo) && $this->demo == 1){?>
             <p style="font-weight:bold">
-            <?php echo _("Welcome to the Airtime demo! You can log in using the username 'admin' and the password 'admin'.")?>            
+            <?php echo sprintf(_("Welcome to the %s demo! You can log in using the username 'admin' and the password 'admin'."), PRODUCT_NAME)?>            
             </p>
         <?php }?>
         <p class="light" style='<?php echo $this->error?"color:#902d2d;font-size:11px;padding:2px 4px;background:#c6b4b4;margin-bottom:2px;border:1px solid #c83f3f;":""?>'><?php echo $this->message; ?></p>
diff --git a/airtime_mvc/application/views/scripts/partialviews/trialBox.phtml b/airtime_mvc/application/views/scripts/partialviews/trialBox.phtml
index 691d2983a..cbb04396a 100644
--- a/airtime_mvc/application/views/scripts/partialviews/trialBox.phtml
+++ b/airtime_mvc/application/views/scripts/partialviews/trialBox.phtml
@@ -6,7 +6,7 @@
            <div class="trial-box-calendar-gray"><?php echo _("days") ?></div>
       </div>
       <div class="trial-box-button">
-            <a title="<?php echo _("Purchase your copy of Airtime")?> href="https://account.sourcefabric.com/clientarea.php" target="_blank"><?php echo _("My Account") ?></a>
+            <a title="<?php echo sprintf(_("Purchase your copy of %s"), PRODUCT_NAME)?> href="https://account.sourcefabric.com/clientarea.php" target="_blank"><?php echo _("My Account") ?></a>
       </div>
   </div>
 <?php }?> 
diff --git a/airtime_mvc/application/views/scripts/systemstatus/index.phtml b/airtime_mvc/application/views/scripts/systemstatus/index.phtml
index f859f2eab..2a31ac78e 100644
--- a/airtime_mvc/application/views/scripts/systemstatus/index.phtml
+++ b/airtime_mvc/application/views/scripts/systemstatus/index.phtml
@@ -1,19 +1,19 @@
 <table width="60%" cellpadding="0" cellspacing="0" border="0" class="statustable">
-    	<thead>
-        	<tr class="ui-state-default strong">
-            	<td><?php echo _("Service") ?></td>
-            	<td><?php echo _("Status") ?></td>
-            	<td><?php echo _("Uptime") ?></td>
-            	<td><?php echo _("CPU") ?></td>
-            	<td><?php echo _("Memory") ?></td>
+        <thead>
+            <tr class="ui-state-default strong">
+                <td><?php echo _("Service") ?></td>
+                <td><?php echo _("Status") ?></td>
+                <td><?php echo _("Uptime") ?></td>
+                <td><?php echo _("CPU") ?></td>
+                <td><?php echo _("Memory") ?></td>
             </tr>
         </thead>
         <tbody>
             <!--
-        	<tr class="odd">
-            	<td><?php echo _("Airtime Version") ?></td>
-            	<td>1.9.3</td>
-            	<td>&nbsp;</td>
+            <tr class="odd">
+                <td><?php echo sprintf(_("%s Version"), PRODUCT_NAME) ?></td>
+                <td>1.9.3</td>
+                <td>&nbsp;</td>
             </tr>
             -->
             <?php $i=0; ?>
@@ -26,8 +26,8 @@
                     <td></td>
                 </tr>
             <?php endforeach; ?>
-        	<tr id="partitions" class="even">
-            	<th colspan="5"><?php echo _("Disk Space") ?></th>
+            <tr id="partitions" class="even">
+                <th colspan="5"><?php echo _("Disk Space") ?></th>
             </tr>
         </tbody>
     </table>