diff --git a/airtime_mvc/application/forms/AddShowWhen.php b/airtime_mvc/application/forms/AddShowWhen.php
index 0f8f4094e..f5e4dccf2 100644
--- a/airtime_mvc/application/forms/AddShowWhen.php
+++ b/airtime_mvc/application/forms/AddShowWhen.php
@@ -21,8 +21,8 @@ class Application_Form_AddShowWhen extends Zend_Form_SubForm
         $startNow->setRequired(false)
             ->setLabel(_('Start Time:'))
             ->addMultiOptions(array(
-                'now' => 'Now',
-                'future' => 'In the Future:'
+                'now' => _('Now'),
+                'future' => _('In the Future:')
             ))
             ->setValue('future')
             ->setDecorators(array('ViewHelper'));